Primax Gold
A trusted online marketplace for buying and selling gold, silver, and diamond jewellery — delivering transparency, quality, and value to customers across India.
Primax Gold is a premium B2C platform specialising in the buying and selling of gold, silver, and diamond jewellery. With a commitment to certified quality and competitive pricing, they needed a robust digital presence to attract high-intent buyers and build trust in a highly competitive precious metals market.
Client Results
revenue generated
organic search traffic
ranked
Back Story
When we first partnered with Primax Gold, their digital presence did not reflect the premium nature of their brand. Their website lacked SEO structure, had poor page speed, and failed to rank for high-intent keywords like 'buy gold jewellery online' and 'certified diamond jewellery India'. In a market where trust is everything, their online credibility needed a complete overhaul to convert visitors into buyers.
Problem Statement
- ✦ No visibility for high-intent gold and diamond buying keywords
- ✦ Low organic traffic and heavy reliance on paid ads
- ✦ Poor website trust signals and technical SEO issues
- ✦ High customer acquisition cost with low organic conversions
Challenges Faced
- ✦ Building topical authority in the competitive jewellery and precious metals niche
- ✦ Optimising product and category pages for gold, silver, and diamond keywords
- ✦ Improving Core Web Vitals and mobile page speed
- ✦ Creating trust-building content to reduce buyer hesitancy
- ✦ Resolving all technical crawlability and indexation issues
- ✦ Developing a sustainable backlink acquisition strategy
How We Grew 45% Organic Traffic and Ranked 850+ Keywords for Primax Gold
How We Built a High-Intent Organic Growth Engine
Through a focused SEO strategy targeting high-intent precious metals and jewellery keywords, we transformed Primax Gold's organic presence. By optimising product pages, building authoritative backlinks from finance and lifestyle publications, and creating buyer-intent content, we consistently drove qualified traffic that converted — significantly reducing their cost per acquisition and establishing Primax Gold as a trusted name in online jewellery.
62k
Annual Organic Clicks
$98k
Saving in Customer Acquisition Cost
Need a dedicated team to do the trick?
Let's chat! Reach out to us & let's explore how we can turn your dream project into reality.
Need a dedicated team to do the trick?
Let's chat! Reach out to us & let's explore how we can turn your dream project into reality.