The Shift Co.
A women's clothing brand that came to us to build their online store from scratch and grow a customer base that actually comes back.
The Shift Co. is a women's fashion brand focused on everyday wear that feels intentional. They wanted an eCommerce presence that matched the quality of their clothing and a digital strategy that brought in the right customers, not just traffic.
Client Results
online orders
returning customers
live and ranking
Back Story
The Shift Co. had a strong product and a loyal offline following but almost no digital presence. Their existing website was outdated, hard to navigate on mobile, and not bringing in any organic traffic. They knew they had something good. They just needed the right team to take it online properly.
Problem Statement
- ✦ Outdated website with poor mobile experience
- ✦ No organic search visibility for product or category pages
- ✦ Low online sales despite strong offline brand reputation
- ✦ No content strategy or social presence driving traffic
Challenges Faced
- ✦ Building an eCommerce store that felt premium without feeling cold
- ✦ Optimising product pages for search without losing the brand voice
- ✦ Creating a content and social strategy that spoke to their actual customer
- ✦ Setting up email flows that brought customers back after their first purchase
- ✦ Getting the right traffic, not just more traffic
- ✦ Building trust with new customers who had never heard of the brand online
How We Helped The Shift Co. Turn a Loved Offline Brand Into a Growing Online Store
From a Dated Website to a Store Their Customers Actually Enjoy Using
We rebuilt their store from the ground up, focused heavily on mobile experience, and built a content and SEO strategy around the way their customers actually search. Within a few months organic traffic picked up, returning customer rates improved, and the brand started getting discovered by people who had never walked into a physical store.
3x
Growth in Online Orders
60%
Increase in Returning Customers
Need a dedicated team to do the trick?
Let's chat! Reach out to us & let's explore how we can turn your dream project into reality.
Need a dedicated team to do the trick?
Let's chat! Reach out to us & let's explore how we can turn your dream project into reality.